The Problem
The brokerage received a high volume of enquiries through their website, portal listings, and social media. Agents were manually following up with each lead, asking qualification questions, answering the same property questions repeatedly, and coordinating viewing times back and forth over email and phone.
Speed of follow-up was a known conversion driver in their market. Leads that received a response within 5 minutes were significantly more likely to convert. But with agents handling multiple active clients, many enquiries sat unanswered for hours — especially outside business hours.
Our Solution
We built an AI agent connected to the client's CRM, property listings database, and agent calendar system:
- Instant lead qualification:Every new enquiry receives an immediate response. The agent asks structured qualification questions, assesses buyer or renter profile, and routes qualified leads to the right agent with a briefing summary.
- Property Q&A:The agent answers questions about specific listings — floor plans, neighbourhood, availability, pricing — pulling live data from the listings database.
- Viewing bookings:Qualified leads can book viewings directly into agent calendars through the agent, with automatic confirmation and reminders sent to both parties.
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